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The Email Expert Africa Blog
Learn the latest email marketing tips and tricks to help you win
Des Brown
Apr 5, 20245 min read
Asking Email Subscribers for Feedback
How often are you asking your subscribers for their opinions and feedback? We explore why proactive email feedback creates loyal email...
Des Brown
Mar 27, 20245 min read
Is Starting a Newsletter Right For You?
Thinking of starting a newsletter? Today's article might help steer you in the right direction because email isn't actually for everyone....
Des Brown
Mar 21, 20243 min read
The Difference Between Email Frequency and Cadence
Frequency and cadence in email marketing are often used interchangeably. They mean different things, and here's what that means for your...
Des Brown
Mar 15, 20247 min read
Practical Persuasion in Your Email Marketing
Using persuasion in your emails is vital to email marketing success. Today we explore 6 expert principles of persuasion to help you win...
Des Brown
Mar 8, 20242 min read
The Power of GIFs in Email Marketing Campaigns
Not using GIFs in your emails yet? Today's article might have you changing your mind. Animated GIFs often get a bad rap Well, we would...
Des Brown
Mar 1, 20245 min read
Conversion-centered email design
You may be wondering what email and pizza have in common. Here's how preparing your email design follows recipe-like steps to help boost...
Des Brown
Feb 22, 20246 min read
3 Email Marketing Mistakes That Destroy Engagement
If you're sending emails, you might unknowingly be killing your engagement with your audience. Find out how to prevent these 3 mistakes...
Des Brown
Feb 15, 20245 min read
How to Send Great Seasonal Email Campaigns
Everybody's sending the same emails, hoping for better results. Unfortunately, this no longer works. Learn three ways to send great...
Des Brown
Feb 9, 20242 min read
Using Relevance to Drive Email Open Rates
There are so many ways to entice readers to open your emails. There is, however, one way to trump them all. We discuss this in today's...
Des Brown
Feb 1, 20247 min read
Getting your emails to the inbox
Looking for a few technical but practical tips to get your emails to the inbox and keep them there? Today's insights from a close friend...
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