The Email Expert Africa Blog

Learn the latest email marketing tips and tricks to help you win

Apr 55 min read

Asking Email Subscribers for Feedback

How often are you asking your subscribers for their opinions and feedback? We explore why proactive email feedback creates loyal email...

Mar 275 min read

Is Starting a Newsletter Right For You?

Thinking of starting a newsletter? Today's article might help steer you in the right direction because email isn't actually for everyone....

Mar 213 min read

The Difference Between Email Frequency and Cadence

Frequency and cadence in email marketing are often used interchangeably. They mean different things, and here's what that means for your...

Mar 157 min read

Practical Persuasion in Your Email Marketing

Using persuasion in your emails is vital to email marketing success. Today we explore 6 expert principles of persuasion to help you win...

Mar 82 min read

The Power of GIFs in Email Marketing Campaigns

Not using GIFs in your emails yet? Today's article might have you changing your mind. Animated GIFs often get a bad rap Well, we would...

Mar 15 min read

Conversion-centered email design

You may be wondering what email and pizza have in common. Here's how preparing your email design follows recipe-like steps to help boost...

Feb 226 min read

3 Email Marketing Mistakes That Destroy Engagement

If you're sending emails, you might unknowingly be killing your engagement with your audience. Find out how to prevent these 3 mistakes...

Feb 155 min read

How to Send Great Seasonal Email Campaigns

Everybody's sending the same emails, hoping for better results. Unfortunately, this no longer works. Learn three ways to send great...

Feb 92 min read

Using Relevance to Drive Email Open Rates

There are so many ways to entice readers to open your emails. There is, however, one way to trump them all. We discuss this in today's...

Feb 17 min read

Getting your emails to the inbox

Looking for a few technical but practical tips to get your emails to the inbox and keep them there? Today's insights from a close friend...

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