The Email Expert Africa Blog

Learn the latest email marketing tips and tricks to help you win

Jan 255 min read

What to focus on in your email strategy

Why do we say that marketers are focusing on the wrong things in their emails? Find out more about what to focus on in your email...

Jan 196 min read

5 Email Marketing Trends to Look Out for in 2024

Are you curious about where email marketing is going in 2024? Here are our predictions on what to look out for in email in 2024 An...

Dec 14, 20235 min read

2023: A Year of Email Marketing Success

We're at that point in the year where everything slowly starts winding down. That includes your favourite blog about email. Today's blog...

Dec 8, 20233 min read

3 Ways You May Be Annoying Your Email Subscribers

Many marketers send great email campaigns and look after their audience. However, some simply annoy their audience. Which one are you?...

Dec 2, 20235 min read

Catering for Email Compatibility

Your readers all use different devices and inboxes to read your emails. Today we'll explore how best to cater for email compatibility in...

Nov 25, 20234 min read

Racing Lines to Subject Lines: 5 track-tested strategies to accelerate your emails

What do racecars and email marketing copy have in common? Find out in this special edition blog curated by a close friend of ours. A...

Nov 18, 20233 min read

Why sending image-only emails is a bad idea

Are you tempted to send image-only emails? Today we explore how image-only emails impact your email performance over time. Here's why...

Nov 10, 20235 min read

The fundamentals of email deliverability

If you're in the game of sending emails, the term deliverability will likely have popped up (or is about to). Today we'll help you...

Nov 4, 20233 min read

The impact of iOS 17 on email links

Hey email marketers, guess what? Apple has made a few changes (again). You may want to note these to avoid a negative impact on your...

Oct 29, 20236 min read

Curating a Powerful Welcome Email Sequence

Creating a solid first impression, especially in the email world, can often mean the difference between success and failure. The start of...

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