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The Email Expert Africa Blog
Learn the latest email marketing tips and tricks to help you win
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Des Brown
Aug 12, 20236 min read
5 Steps to Begin Monetising Newsletters for Small Businesses
For businesses looking to monetise their emails and newsletters, things can be a little daunting. Follow these 5 steps to monetise a...
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Des Brown
Aug 4, 20233 min read
Why You Should Be Building Accessible Emails
Here's a thought for all the marketers out there: Do you consider accessibility in your email campaign strategy? 🤔 Accessibility in...
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Des Brown
Jul 28, 20233 min read
Creating Compliant Email Campaigns
There's a reason legal and marketing are such good "friends". However, in all seriousness, data privacy isn't to be taken lightly. Learn...
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Des Brown
Jul 21, 20232 min read
Why an Email Marketing Expert is Crucial in 2023
If you send emails in your business, you may want to consider who your email champion is and if they're the right choice. If they're...
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Des Brown
Jul 15, 20234 min read
Using Audience Exchanges to Grow an Email Database
Have a newsletter? Struggling to grow your audience? Here are a few resources to springboard your database growth using audience...
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Des Brown
Jul 8, 20232 min read
How to Choose the Right Email Marketing Platform
Choosing the right email marketing platform to suit your needs can be tough. With so many options out there, how do you choose? Here are...
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Des Brown
Jul 1, 20233 min read
How Email Improves E-commerce Customer Lifecycle Value
Email is often a critical success factor for most e-commerce stores. But not knowing which emails to use at the right Customer Lifecycle...
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Des Brown
Jun 21, 20236 min read
3 Email Layout Designs That Boost Email Engagement
Email layout can often mean the difference between success and failure in your email campaigns. Learn more about 3 email layout designs...
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Des Brown
Jun 9, 20236 min read
The biggest design mistakes affecting your email marketing
In the words of a famous wizard, email design can be a dark art 🧙♂️ If you get it perfect (or as near perfect as possible), you have...
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Des Brown
May 31, 20232 min read
The right way to use website pop-ups to grow an email database
Hey marketers, do you think this sounds familiar? You want to grow your email database. Website pop-ups enter the chat... Your boss, with...
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