The Email Expert Africa Blog

Learn the latest email marketing tips and tricks to help you win

Aug 12, 20236 min read

5 Steps to Begin Monetising Newsletters for Small Businesses

For businesses looking to monetise their emails and newsletters, things can be a little daunting. Follow these 5 steps to monetise a...

Aug 4, 20233 min read

Why You Should Be Building Accessible Emails

Here's a thought for all the marketers out there: Do you consider accessibility in your email campaign strategy? 🤔 Accessibility in...

Jul 28, 20233 min read

Creating Compliant Email Campaigns

There's a reason legal and marketing are such good "friends". However, in all seriousness, data privacy isn't to be taken lightly. Learn...

Jul 21, 20232 min read

Why an Email Marketing Expert is Crucial in 2023

If you send emails in your business, you may want to consider who your email champion is and if they're the right choice. If they're...

Jul 15, 20234 min read

Using Audience Exchanges to Grow an Email Database

Have a newsletter? Struggling to grow your audience? Here are a few resources to springboard your database growth using audience...

Jul 8, 20232 min read

How to Choose the Right Email Marketing Platform

Choosing the right email marketing platform to suit your needs can be tough. With so many options out there, how do you choose? Here are...

Jul 1, 20233 min read

How Email Improves E-commerce Customer Lifecycle Value

Email is often a critical success factor for most e-commerce stores. But not knowing which emails to use at the right Customer Lifecycle...

Jun 21, 20236 min read

3 Email Layout Designs That Boost Email Engagement

Email layout can often mean the difference between success and failure in your email campaigns. Learn more about 3 email layout designs...

Jun 9, 20236 min read

The biggest design mistakes affecting your email marketing

In the words of a famous wizard, email design can be a dark art 🧙‍♂️ If you get it perfect (or as near perfect as possible), you have...

May 31, 20232 min read

The right way to use website pop-ups to grow an email database

Hey marketers, do you think this sounds familiar? You want to grow your email database. Website pop-ups enter the chat... Your boss, with...

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